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Michigan Craft Beer “Enthusiasts” Offered Special Brewery Tours

One of the benefits of membership in the Michigan Brewers Guild “Enthusiast” program is special VIP tours and tastings at member breweries around the state. To participate in one of these special tours, one must be a current Enthusiast member – a group dedicated to celebrating the growing craft beer industry in the Great Lakes State. Enthusiast memberships are $25 each and are available online at There is no additional charge for the tours, but reservations are recommended and attendees must show their Enthusiast card.

The Winter 2009-2010 schedule begins December 5 at Copper Canyon Brewery in Southfield and ends February 26 at New Holland Brewing Company in Holland, and visits a half dozen Guild member breweries. The upcoming tour line-up includes:

Saturday, December 5, 2009
Copper Canyon Brewery
27522 Northwestern Hwy.
Southfield, MI 48034
(248) 223-1700

Join head brewer Todd Parker for a VIP tour and tasting, starting at 2pm. RSVP with Todd at (248) 223-1700 or via e-mail

Thursday December 10, 2009
Michigan Brewing Company
1093 Highview Dr.
Webberville, MI 48892
(517) 521-3600

Join Brewmaster Stan Thornbery for a guided tour at 6:30pm, with tasting samples, at Michigan Brewing Company. RSVP at

Saturday, December 12, 2009
Rochester Mills Beer Co
400 Water St.
Rochester MI, 48307
(248) 650-5080

Join Brewmaster Eric Briggeman for a guided tour from Noon-2pm. This includes a VIP brewery tour, information about the Historic Building, and beer samples. Sign up by contacting Eric at (248) 650-5080 ext. 6 or

Saturday, January 16, 2010
Sherwood Brewing Company
45689 Hayes Rd.
Shelby Township, MI 48315,
Just north of M-59 in the Hayes Center Shoppes Plaza
(586) 532-9669

From 11:30am to 3:00pm, Sherwood Brewing offers appetizers (made with their beer, of course), a guided tour by Lisa Sherwood, and pint and lunch specials. RSVP at (586) 532-9669 or

Saturday, February 6, 2010
Olde Peninsula Brew Pub
200 E Michigan Ave.
Kalamazoo, MI, 59007
(269) 343-2739

Join head brewer, Steve Blinn, for a guided tour and tasting from 1-3pm. RSVP to

Friday, February 26, 2010
New Holland Brewing Co. (Production)
690 Commerce Court
Holland, MI, 49423

New Holland Brewing Co. (Brew pub)
66 East 8th St.
Holland, MI 49423
(616) 355-6422

Come to New Holland and tour two brewhouses and the distillery, led by the dedicated brewing team. The tours will include in-depth coverage of our process and approach and culminate in a beer and spirits tasting, featuring private stock from the brewery’s library. Tour begins at 4:30pm at the production facility and finishes at the Pub on Eighth Street in downtown Holland. For reservations, contact Phil Thomson at (616) 510-2259 or

At just $25, a Michigan Brewers Guild “Enthusiast” membership makes a locally-focused, affordable holiday gift for the craft beer lover on your list. Benefits include VIP status at our various festivals with early admission, discounts at participating membership brewpubs, special VIP brewery tours, and a free t-shirt proclaiming your Michigan Beer Nuttiness. Purchase your Enthusiast membership online at


  • David says:

    WOW, looks like the guild got its’ *&@! together! Too bad they couldn’t offer this special feature to members of the past, (who actually PAID to get this kind of VIP treatment but only got a shirt and early entrance) that would boost some sales of memberships,I’m sure.I’m on board ONLY if they promise that these tours will actually happen! Member 2008-09….

  • David,

    The Guild is trying to offer Enthusiast Membership tours and is committed to doing so. We hope to see you on one of the tours there are 3 scheduled for the winter and we we have another tour organized for the Summer and Fall.

    If you have any questions please contact me at

    Remember the board works for no payment and we are busy running and operating our own breweries and full filling the duties of our employers.
    Our goal is to make the Enthusiast Membership valuable and worth your hard earned dollars.

    Thanks for your feedback.


Our mailing address: Michigan Brewers Guild • 225 W Washtenaw, Suite C • Lansing, MI 48933

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